Unleash the power of your ambassador network directly within OSCAR CRM, France’s leading CRM for Higher Ed
Since the early days of Magma Ambassador, we’ve been committed to integrating our platform into your existing tech stack. Our clients immediately saw the value of connecting Magma to their CRM for three key reasons:
- Leverage ambassadors as a high-impact asset in the prospect conversion funnel.
- Sync new opportunities captured in Magma directly into the CRM.
- Streamline follow-ups for matched prospects within the CRM environment.
OSCAR CRM: The Higher Ed Leader
For over 20 years, OSCAR CRM has been the go-to software for managing commercial operations in French higher education institutions. Today, over 350 establishments rely on OSCAR CRM daily. The solution covers a wide range of features, including:
- Lead and contact management
- Communication and marketing tools
- Event management
- Admissions and application tracking
- Student and candidate placement
Building our first connector with OSCAR CRM was a natural move. First, because our early adopters were already OSCAR users, and we wanted to provide a seamless, end-to-end experience from the start. Second, because OSCAR CRM’s API made it easy to build a robust interconnection between our services.
Florence CANN, Founder and COO of OSCAR CRM, was quickly convinced of the synergy. As she puts it: “We want to offer new, integrated services to our clients.” For institutions that have deployed an ambassador strategy, we see an average +22% increase in leads through referral and matching tools, and +16% higher conversion on closed leads. This is a game-changer for any institution’s global sales strategy.
In this webinar, we cover the 3 core features of the OSCAR CRM x Magma Ambassador connector.
Feature 1 – Bring your ambassadors into your CRM to boost conversion rates
It’s no secret: multi-touch strategies are the best way to drive funnel conversion. Your ambassadors play a critical role here. We’ve built integrations that place them directly within your CRM workflows.
1- Ambassador-powered email automation:
Re-engage your prospect base with a unique value proposition.
2- Add ambassadors to forms and landing pages:
Boost initial contact rates. Matched ambassadors can jump in minutes after a form is filled for an authentic, high-speed welcome.
3- Ambassadors in your SMS campaigns:
Re-activate cold leads at key moments with qualified SMS outreach. Who better than an ambassador to get a conversation moving again?
Feature 2 – Lead Generation: Turn your ambassadors into a CRM-feeding engine
Ambassadors are a powerhouse for lead gen. Think about it: wouldn't you rather learn about a program from a current student or alum who recommends it, rather than a sales rep? Magma captures more leads through:
- On-site Matching: Visitors can instantly connect with your ambassadors.
- Referrals: A true word-of-mouth engine that turns every student and alum into a lead generator.
The Magma connector ensures data continuity. Our API feeds OSCAR CRM with new leads in real-time, allowing them to be processed just like any other lead. Remember: it’s the multiplication of touchpoints that makes the difference.
Feature 3 – Seamless lead tracking across Magma and OSCAR CRM
The final pillar of this connector is continuous data synchronization. Whether it’s adding ambassador insights to OSCAR CRM contact files or updating Magma when a lead is "closed" in the CRM, the loop is closed automatically.
Why? To save you from the headache of manual imports/exports. It’s also a massive time-saver for admins when validating actions.
