Create unique and authentic content with your influencers

With Magma, turn your ambassadors into a powerful influence lever for your brand and generate UGC content that makes you shine.

Create unique and authentic content with your influencers

Over 150 companies use Magma to grow!

Join the club of brands that mobilize their ambassadors

UGC content: when your customers become creators

Studies show that content created by your customers (UGC) significantly drives purchasing decisions: +161% conversion vs traditional promotional content.

Gain visibility

Tap into your ambassadors’ communities to increase visibility. Numbers don’t lie—user-generated content yields an average +28% more engagement than brand-generated content.

Multiply social proof

In a competitive market, strengthen your position. UGC is perceived as 2.4x more authentic than any other type of content. Let your ambassadors speak for you.

Reduce costs

Content created and shared by your users costs 10 to 20 times less than content produced in-house or by agencies.

How to mobilize your ambassadors for UGC content creation and distribution?

Follow best practices to make your UGC policy a success—from briefing to creation and distribution.

Identify

Select your community

  • Search

    Search your ambassador community for individuals most eager to join your content creation initiatives, based on their user or ambassador activity.

  • Segment

    Segment profiles using tags by platform or proposed missions to reach the right influencers with the right campaigns.

Select your community

Configure

Brief them on expectations

  • Action library

    Action library featuring over 50 inspiring briefs to engage your ambassadors.

  • Validation levels

    Validation levels tailored to your needs for a smooth process from creation to publication, with supervision steps to keep control over shared content.

Brief them on expectations

Communicate

Launch the mission

  • Email and SMS

    Email and SMS ensure your content creation missions reach the right ambassadors.

  • Built-in reminders

    Built-in reminders maximize ambassador participation in your campaigns.

Launch the mission

Perform

Validate and reward

  • Supervision

    Supervision through integrated validation levels in our content creation features.

  • Dashboard

    Dashboard to monitor campaign performance at a glance.

  • Reward your ambassadors

    Reward your ambassadors who create content for you and boost your visibility.

Validate and reward

Customer feedback

+5 LinkedIn posts per month by clients

By launching a UGC initiative where clients speak about their experience, between 3 and 5 posts are now created every month by ambassadors.

Feeduc
Feeduc usage

+100k views generated thanks to UGC

Studi decided to mobilize its partner community to increase visibility across various platforms. Today, more than 30 active ambassadors have already generated hundreds of thousands of views.

OpenClassRooms
OpenClassRooms usage

Ambassadors Activation

Discover the features that will help you consistently engage your top ambassadors and boost your results.

Our ambassador strategy experts are ready to assist you

How to engage your ambassadors? How to reward them? How to manage actions over time? Our ambassador strategy consultants are here to turn your ideas into a successful ambassador program.

Joris R.

Joris Renaud

Ambassador strategy expert