Offer matching by email to your prospects
Email remains one of the most effective channels for reaching your prospects at the right moment. With Magma, you can set up mailing campaigns that offer your contacts the opportunity to be connected with an ambassador, directly from their inbox.
🎯 Matching mailing campaigns are particularly powerful after a trade show, open day or as application deadlines approach. It's the nudge that turns a hesitant prospect into a convinced candidate.
How does it work?
The principle is simple: you send an email containing a personalised link to your Magma matching form. The prospect clicks, fills in their information, and is automatically matched with the most relevant ambassador.
Key steps:
- Prepare your contact list (prospects from trade shows, forms, CRM…)
- Create your email with a clear call-to-action linking to your matching URL
- Use the UTM Builder tool to track the source of your matches
- Send and track results from your Magma dashboard
Personalise the matching source with the UTM tool
To know exactly how many matches come from each email campaign, use the matching source editor tool:
This tool lets you add UTM parameters to your matching link. In your dashboard, you'll then be able to filter and measure the performance of each email campaign individually.
Best practices for your matching emails
- Personalise the subject line: mention the programme or event name to increase open rates
- Be clear about the value proposition: "Chat with a current student from your future programme" is more engaging than "Discover our programme"
- Make the CTA visible: the matching button should be visible without scrolling
- Follow up: a reminder email 5–7 days after the first send can double the matching rate
✨ Tip: combine mailing with website integrations. Send an email to create the first contact, and make sure the widget or banner is present on the pages where your prospects land afterwards.
